No Cold, No Rednecks
Money always flows to where it’s treated best
At the beginning of last year, one of the predictions I made for 2024 was “everything goes up in Alberta”.
When I made the prediction, I mentioned the idea of “rising tide lifts all boats”.
That was exactly what happened.
Everything went up.
I predicted a great year for Alberta real estate in 2024. It didn’t matter if it’s residential, multi families, everything would go up.
It was a simple but powerful premise:
We were experiencing a historic migration of a magnitude never seen in the history of Alberta.
People were migrating to Alberta internationally as immigrants to seek a better life than what they had back home.
People were migrating to Alberta interprovincially. With big inflows from BC and Ontario. They moved not much different than immigrants - to seek better quality of life than what they had in BC or Ontario.
I jokingly coined the acronym “NCNR,” which stands for - No Cold, No Rednecks
Those were the top 2 reasons I heard regularly from people in BC and Ontario about Alberta.
Image credit: instagram @smalltownberta
Whether it’s moving or investing in Alberta, they gave me the same reasons:
Alberta is too cold.
Alberta has too many “rednecks”
Now, I’ll admit, not everyone uses the word “rednecks”.
There are many ways to communicate “rednecks” without saying the word “rednecks”.
For example, some people would make facial expressions: You know, I don’t know how I feel about some of the people there.
They were referring to “rednecks”.
Or, I don’t agree or feel aligned with Alberta’s culture or politics.
They were referring to “rednecks”.
I wasn’t offended, because I knew, the more people had their bias clouding their investing decisions, the less competition will be for me and my investors.
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In 1 short year, it seems like everyone in real estate investing in Canada is talking about Alberta.
My lawyers, brokers, builders are all inundated with inquiries from investors outside of Alberta looking to invest.
You see, there’s this mindset I learned years ago from a mentor of mine:
Money always flows to where it’s treated best.
This mentor of mine has been in the stocks investing business for many years.
One of the biggest lessons he has learned is to separate his emotions toward an investment from the investment itself.
One doesn’t have to love Alberta to invest in Alberta.
That’s exactly what happened. Money flew to Alberta because it was one of the best opportunities in 2024.
You could absolutely despite the rednecks, the cold weather, the politics, and still invest in Alberta.
I’m not saying that’s easy.
Because investing can be highly emotional, simply because most people have a lot of emotions towards money in general.
My mentor taught that because of the lessons he had to learn himself: to separate his emotions from the opportunities.
He has made several investments in his life he didn’t love, but made him a great return on his investments.
I hope you take some time to reflect on this mindset: Money always flows to where it’s treated best.
It will serve you and your investments well.
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Speaking of separating emotions from opportunities, I am now seeing different data suggesting the wind is changing course on the “everything goes up in Alberta” call.
I’ll be sharing my new prediction for 2025 on a webinar “2025 Economy & Market Predictions” this Thursday.
If you’re interested, click on this link to register to attend: https://lu.ma/m1mecayy
If you like my work, I invite you to share it with others.
Eric Chang
Mexico City, Mexico
February 11, 2025
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